@import url('https://fonts.googleapis.com/css2?family=Barlow:wght@400;600;700;800;900&family=Barlow+Condensed:wght@600;700;800;900&family=DM+Sans:wght@400;500;700;800&family=IBM+Plex+Mono:wght@500;600;700&family=IBM+Plex+Sans:wght@400;500;600;700&family=Oswald:wght@500;600;700&family=Roboto+Slab:wght@500;600;700;800&family=Saira+Condensed:wght@600;700;800;900&display=swap');

:root{
  --charcoal:#101820;
  --charcoal-2:#192331;
  --paper:#f3f0e8;
  --paper-2:#fffdf6;
  --ink:#111827;
  --muted:#647080;
  --steel:#dfe4ea;
  --yellow:#f6b21a;
  --orange:#ff6a2a;
  --green:#1f3d35;
  --teal:#13a8a1;
  --rust:#c95f36;
  --line:rgba(17,24,39,.14);
  --max:1160px;
  --shadow:0 24px 70px rgba(7,12,20,.25);
  --radius:18px;
  --body:Barlow, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --job: 'IBM Plex Sans', ui-sans-serif, system-ui, sans-serif;
  --job-mono: 'IBM Plex Mono', ui-monospace, SFMono-Regular, Menlo, monospace;
  --proof: 'DM Sans', ui-sans-serif, system-ui, sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;font-family:var(--body);background:var(--paper);color:var(--ink);line-height:1.55}
a{color:inherit;text-decoration:none}
button,input,textarea{font:inherit}
.container{max-width:var(--max);margin-inline:auto;padding-inline:22px}
.skip-link{position:absolute;left:-999px;top:10px;z-index:99;background:#fff;color:#111;padding:10px;border-radius:8px}.skip-link:focus{left:10px}
.site-header{position:sticky;top:0;z-index:30;background:rgba(16,24,32,.96);backdrop-filter:blur(16px);color:#fff;border-bottom:1px solid rgba(255,255,255,.12)}
.header-inner{min-height:78px;display:flex;align-items:center;justify-content:space-between;gap:20px}.brand{display:flex;align-items:center;gap:12px}.brand-mark{width:48px;height:48px;display:grid;place-items:center;background:var(--yellow);color:#111827;border-radius:10px;font-family:Oswald,sans-serif;font-weight:700;box-shadow:inset 0 -6px 0 rgba(0,0,0,.16)}.brand strong{display:block;font-family:Saira Condensed,Barlow Condensed,sans-serif;text-transform:uppercase;letter-spacing:.05em;font-size:1.22rem}.brand small{display:block;color:#cbd5e1;font-size:.78rem}.site-nav{display:flex;gap:8px;align-items:center}.site-nav a{padding:11px 13px;color:#d8dee7;font-weight:800;font-size:.95rem}.site-nav a:hover{color:#fff}.nav-cta{background:var(--yellow);color:#111827!important;border-radius:999px}.nav-toggle{display:none;background:none;border:0;width:44px;height:44px}.nav-toggle span{display:block;height:3px;background:#fff;margin:7px;border-radius:99px}
.hero{position:relative;overflow:hidden;background:linear-gradient(135deg,var(--charcoal),var(--charcoal-2));color:#fff;padding:108px 0 88px}.hero:before{content:"";position:absolute;inset:0;background:linear-gradient(120deg,transparent 0 55%,rgba(246,178,26,.15) 55% 57%,transparent 57% 100%),radial-gradient(circle at 84% 12%,rgba(255,106,42,.26),transparent 26%),radial-gradient(circle at 10% 84%,rgba(246,178,26,.18),transparent 24%)}.hero-grid{position:relative;display:grid;grid-template-columns:1.1fr .9fr;gap:44px;align-items:center}.eyebrow{margin:0 0 14px;font-family:Barlow Condensed,sans-serif;text-transform:uppercase;letter-spacing:.15em;font-weight:800;color:var(--yellow);font-size:.84rem}.hero h1,.section-heading h2,.detail-copy h2{margin:0 0 22px;font-family:Oswald,sans-serif;text-transform:uppercase;line-height:.98;letter-spacing:-.035em}.hero h1{font-size:clamp(3rem,6.3vw,6rem);max-width:900px}.section-heading h2,.detail-copy h2{font-size:clamp(2.15rem,4.1vw,4.2rem)}.lede{font-size:1.22rem;color:#d4dbe5;max-width:730px}.lede-dark{font-size:1.12rem;color:#314052;max-width:640px}.hero-actions{display:flex;gap:14px;flex-wrap:wrap;margin-top:34px}.button{display:inline-flex;align-items:center;justify-content:center;min-height:50px;padding:14px 20px;border-radius:10px;font-weight:900;border:2px solid transparent}.button-primary{background:var(--yellow);color:#111827;box-shadow:0 16px 30px rgba(246,178,26,.25)}.button-ghost{border-color:rgba(255,255,255,.28);color:#fff}.hero-panel{background:#fff;color:#111827;border-radius:var(--radius);padding:34px;box-shadow:var(--shadow);border-top:9px solid var(--yellow);transform:rotate(1deg)}.panel-label{display:inline-flex;background:#111827;color:#fff;border-radius:999px;padding:8px 12px;font-family:Barlow Condensed,sans-serif;font-weight:900;letter-spacing:.08em;text-transform:uppercase}.hero-panel ul{list-style:none;padding:0;margin:22px 0 0;display:grid;gap:12px}.hero-panel li{font-weight:900;font-size:1.1rem;border-bottom:1px solid var(--line);padding-bottom:10px}.hero-panel li:before{content:"✓";color:var(--orange);margin-right:10px}
.section{padding:82px 0}.section-heading{max-width:880px;margin-bottom:34px}.section-heading p+h2{margin-top:0}.compare-section{background:#e4e8ec}.choice-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.choice-card{position:relative;overflow:hidden;border-radius:var(--radius);min-height:320px;padding:26px;color:#fff;box-shadow:0 18px 50px rgba(17,24,39,.14);display:flex;flex-direction:column;justify-content:space-between}.choice-card:after{content:"";position:absolute;inset:auto -18% -28% 45%;height:170px;background:rgba(255,255,255,.08);transform:rotate(-14deg)}.choice-topline{display:flex;justify-content:space-between;gap:12px;align-items:center;position:relative;z-index:1}.choice-topline span,.choice-topline b{font-family:Barlow Condensed,sans-serif;letter-spacing:.08em;text-transform:uppercase}.choice-topline span{background:rgba(255,255,255,.13);border:1px solid rgba(255,255,255,.2);padding:7px 10px;border-radius:999px}.choice-topline b{font-size:.82rem;color:#dfe7ef}.choice-card h3{position:relative;z-index:1;margin:56px 0 10px;font-size:clamp(2.15rem,3.6vw,3.55rem);line-height:.98;text-transform:uppercase}.choice-card p,.choice-card a{position:relative;z-index:1}.choice-card a{font-weight:800;text-decoration:underline;text-underline-offset:4px}.card-a{background:linear-gradient(135deg,#101820,#202b38);border-top:9px solid var(--yellow)}.card-a h3{font-family:Oswald,sans-serif;color:#fff}.card-b{background:linear-gradient(135deg,#16352c,#24493e);border-top:9px solid var(--orange)}.card-b h3{font-family:Roboto Slab,serif;color:#fff8df;letter-spacing:-.035em;text-transform:none;font-weight:800;font-size:clamp(2rem,3.2vw,3.15rem)}.card-c{background:linear-gradient(135deg,#102035,#26364c);border-top:9px solid var(--teal)}.card-c h3{font-family:Saira Condensed,sans-serif;letter-spacing:.015em;color:#ecf7f5;font-weight:800;font-size:clamp(2rem,3.35vw,3.25rem)}
.choice-detail{padding:94px 0}.choice-a{background:var(--paper)}.choice-b{background:#eef1e8}.choice-c{background:#dfe7ea}.detail-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:46px;align-items:center}.detail-grid.reverse{grid-template-columns:1.1fr .9fr}.detail-grid.reverse .detail-copy{order:2}.feature-list{list-style:none;padding:0;margin:24px 0 0;display:grid;gap:11px}.feature-list li{font-weight:700;color:#263241;background:rgba(255,255,255,.62);border:1px solid rgba(17,24,39,.1);padding:12px 14px;border-radius:12px}.feature-list li:before{content:"✓";margin-right:10px;color:var(--orange);font-weight:900}.site-preview{border-radius:var(--radius);box-shadow:var(--shadow);overflow:hidden;min-height:430px}.van-preview{background:#111827;color:#fff;border:10px solid #263241}.preview-header{display:flex;align-items:center;gap:12px;background:#0b1118;padding:16px 18px;font-weight:900}.preview-header b{margin-left:auto;color:var(--yellow)}.logo-box{display:grid;place-items:center;width:42px;height:42px;border-radius:8px;background:var(--yellow);color:#111827;font-family:Oswald,sans-serif}.preview-hero{padding:44px 30px 34px;min-height:300px;background:linear-gradient(122deg,rgba(255,255,255,.03),rgba(246,178,26,.08)),linear-gradient(135deg,#101820,#1d2836)}.van-preview h3{font-family:Oswald,sans-serif;text-transform:uppercase;line-height:.95;font-size:clamp(2.6rem,5vw,4.5rem);margin:10px 0 14px}.mini-tag{font-family:Barlow Condensed,sans-serif;color:var(--yellow);font-weight:900;letter-spacing:.13em}.preview-hero button,.proof-preview button{border:0;background:var(--yellow);color:#111827;font-weight:900;padding:13px 17px;border-radius:9px;margin-top:16px}.preview-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:#364253}.preview-strip span{background:#0b1118;padding:14px;text-align:center;font-weight:900;color:#f7fafc}.job-preview{background:#faf7ec;border:8px solid #1f3d35;color:#1c2b26;font-family:var(--job)}.job-titlebar{display:flex;justify-content:space-between;gap:10px;align-items:center;background:#1f3d35;color:#fff;padding:18px 20px;font-family:var(--job-mono);letter-spacing:.05em;text-transform:uppercase;font-size:.88rem}.job-titlebar b{background:var(--orange);color:#fff;padding:7px 10px;border-radius:3px;transform:rotate(-2deg)}.job-body{padding:36px}.job-preview h3{font-family:Roboto Slab,serif;font-size:clamp(2.05rem,4.2vw,3.6rem);line-height:1.05;text-transform:none;margin:0 0 24px;color:#1f3d35;letter-spacing:-.045em}.job-checks{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:26px}.job-checks span{background:#fff;border:2px solid #d5d1c3;padding:12px;border-radius:4px;font-family:var(--job-mono);font-weight:700;font-size:.88rem}.job-form{display:grid;gap:10px}.job-form span{display:block;background:#fff;border-bottom:3px solid #1f3d35;padding:14px;color:#738073}.proof-preview{background:#102035;color:#fff;border:9px solid #344a64}.proof-top{display:flex;justify-content:space-between;align-items:center;background:#0b1525;padding:18px 20px}.proof-top b{font-family:Saira Condensed,sans-serif;letter-spacing:.07em;color:var(--teal);font-size:1.25rem;text-transform:uppercase}.proof-top span{background:var(--rust);padding:7px 10px;border-radius:999px;font-weight:900}.proof-photos{display:grid;grid-template-columns:1fr 1fr;gap:14px;padding:22px;background:#172a41}.proof-photos div{min-height:190px;border-radius:12px;position:relative;overflow:hidden}.proof-photos div:first-child{background:linear-gradient(135deg,#6f7884,#2c3540)}.proof-photos div:last-child{background:linear-gradient(135deg,#13a8a1,#e8f6f3)}.proof-photos span{position:absolute;left:12px;top:12px;background:#0b1525;color:#fff;font-family:var(--job-mono);letter-spacing:.05em;font-size:.82rem;font-weight:700;text-transform:uppercase;padding:6px 10px;border-radius:6px}.proof-preview blockquote{margin:0;padding:24px 28px 8px;font-size:1.18rem;line-height:1.35;font-family:var(--proof);font-weight:700;letter-spacing:-.015em;color:#f5fbff}.proof-preview button{margin:16px 28px 28px;background:var(--teal)}
.comparison-table-section{background:#fffdf6}.table-wrap{overflow:auto;background:#fff;border:1px solid var(--line);border-radius:var(--radius);box-shadow:0 18px 40px rgba(17,24,39,.09)}table{width:100%;border-collapse:collapse;min-width:760px}th,td{text-align:left;padding:18px;border-bottom:1px solid var(--line)}th{background:#111827;color:#fff;font-family:Saira Condensed,Barlow Condensed,sans-serif;text-transform:uppercase;letter-spacing:.08em;font-size:1rem}td{font-weight:700;color:#334155}tbody tr:last-child td{border-bottom:0}.site-footer{background:#0b1118;color:#cbd5e1;padding:34px 0}.footer-grid{display:flex;justify-content:space-between;gap:30px}.footer-grid p{max-width:520px}
@media (max-width:900px){.nav-toggle{display:block}.site-nav{position:fixed;inset:78px 14px auto 14px;background:#111827;border:1px solid rgba(255,255,255,.12);border-radius:18px;padding:12px;display:none;flex-direction:column;align-items:stretch}.site-nav.is-open{display:flex}.site-nav a{text-align:center}.hero-grid,.detail-grid,.detail-grid.reverse{grid-template-columns:1fr}.detail-grid.reverse .detail-copy{order:0}.choice-grid{grid-template-columns:1fr}.hero-panel{transform:none}.site-preview{min-height:auto}.footer-grid{display:block}.preview-strip{grid-template-columns:1fr}.job-checks{grid-template-columns:1fr}}
@media (max-width:560px){.hero{padding:76px 0 62px}.section,.choice-detail{padding:60px 0}.hero h1{font-size:3.05rem}.section-heading h2,.detail-copy h2{font-size:2.45rem}.choice-card h3{font-size:2.35rem}.card-b h3,.card-c h3{font-size:2.15rem}.brand small{display:none}.proof-photos{grid-template-columns:1fr}.container{padding-inline:18px}}


/* V2 font remix: each choice now has its own mixed type system, not one all-bold voice. */
.choice-a .detail-copy h2{font-family:Oswald,sans-serif;font-weight:700;text-transform:uppercase;letter-spacing:-.035em;}
.choice-a .feature-list li{font-family:Barlow,sans-serif;font-weight:700;}
.choice-a .choice-topline span,.card-a .choice-topline b{font-family:Barlow Condensed,sans-serif;}

.choice-b .eyebrow{font-family:var(--job-mono);font-size:.76rem;letter-spacing:.08em;color:#c4572d;}
.choice-b .detail-copy h2{font-family:Roboto Slab,serif;text-transform:none;font-weight:800;letter-spacing:-.045em;line-height:1.06;font-size:clamp(2.05rem,3.8vw,3.8rem);}
.choice-b .lede-dark,.choice-b .feature-list li{font-family:var(--job);font-weight:500;}
.choice-b .feature-list li:before{font-family:var(--job-mono);}
.card-b p,.card-b a{font-family:var(--job);}
.card-b .choice-topline span,.card-b .choice-topline b{font-family:var(--job-mono);font-size:.72rem;letter-spacing:.06em;}

.choice-c .eyebrow{font-family:var(--proof);font-size:.8rem;letter-spacing:.12em;color:#0c827e;}
.choice-c .detail-copy h2{font-family:Saira Condensed,sans-serif;font-weight:800;letter-spacing:.005em;line-height:1.02;font-size:clamp(2.15rem,4vw,4rem);}
.choice-c .lede-dark,.choice-c .feature-list li{font-family:var(--proof);font-weight:500;}
.card-c p,.card-c a{font-family:var(--proof);font-weight:500;}
.card-c .choice-topline span,.card-c .choice-topline b{font-family:Saira Condensed,sans-serif;font-weight:700;}

.choice-card p{font-size:1rem;line-height:1.5;font-weight:500;}
.card-a p{font-family:Barlow,sans-serif;font-weight:600;}
.choice-topline b{font-weight:700;}

.proof-preview button,.preview-hero button{font-family:Barlow,sans-serif;font-weight:800;}
.proof-top span{font-family:var(--proof);font-size:.82rem;font-weight:800;}

/* V3 typography balance pass: keep the Bold Trades design, but stop every area shouting at the same volume. */
:root{
  --steady:'Barlow', ui-sans-serif, system-ui, sans-serif;
  --calm:'DM Sans', ui-sans-serif, system-ui, sans-serif;
  --paperwork:'IBM Plex Sans', ui-sans-serif, system-ui, sans-serif;
  --paperwork-mono:'IBM Plex Mono', ui-monospace, SFMono-Regular, Menlo, monospace;
}

/* Overall reading rhythm */
body{font-family:var(--steady);line-height:1.6;}
p,.lede,.lede-dark,td,.hero-panel li,.feature-list li{font-weight:500;}
.site-nav a{font-weight:700;}

/* Main page hero: still strong, less blocky/shouty */
.hero h1{
  font-family:var(--steady);
  text-transform:none;
  font-weight:800;
  letter-spacing:-.055em;
  line-height:1.04;
  font-size:clamp(2.55rem,5.15vw,5rem);
  max-width:860px;
}
.hero h1::first-line{font-weight:900;}
.hero .eyebrow{
  font-family:var(--paperwork-mono);
  font-size:.74rem;
  letter-spacing:.11em;
  font-weight:700;
}
.lede{font-family:var(--calm);font-weight:500;line-height:1.65;}
.button{font-family:var(--steady);font-weight:800;letter-spacing:.005em;}
.hero-panel{transform:rotate(.35deg);}
.panel-label{font-family:var(--paperwork-mono);font-size:.72rem;font-weight:700;letter-spacing:.075em;}
.hero-panel li{font-family:var(--calm);font-size:1rem;font-weight:700;}

/* Section headings: calmer hierarchy, less trade-poster everywhere */
.section-heading h2{
  font-family:var(--calm);
  text-transform:none;
  font-weight:800;
  letter-spacing:-.055em;
  line-height:1.08;
  font-size:clamp(2rem,3.55vw,3.6rem);
}
.compare-section .section-heading h2{max-width:780px;}

/* Comparison cards: A can shout, B and C should breathe. */
.choice-card{min-height:305px;}
.choice-topline span,
.choice-topline b{
  font-weight:700;
  font-size:.72rem;
  letter-spacing:.07em;
}
.choice-card p{font-size:1rem;line-height:1.62;font-weight:500;max-width:30ch;}
.choice-card a{font-weight:700;}

.card-a h3{
  font-family:Oswald,sans-serif;
  text-transform:uppercase;
  font-weight:700;
  letter-spacing:-.025em;
  font-size:clamp(2.05rem,3.3vw,3.35rem);
}
.card-a p{font-family:var(--steady);font-weight:600;}
.card-a .choice-topline span,.card-a .choice-topline b{font-family:Barlow Condensed,sans-serif;}

.card-b h3{
  font-family:var(--paperwork);
  text-transform:none;
  font-weight:700;
  letter-spacing:-.045em;
  line-height:1.08;
  font-size:clamp(1.85rem,2.75vw,2.65rem);
}
.card-b p,.card-b a{font-family:var(--paperwork);font-weight:500;}
.card-b .choice-topline span,.card-b .choice-topline b{font-family:var(--paperwork-mono);font-size:.68rem;}

.card-c h3{
  font-family:var(--calm);
  text-transform:none;
  font-weight:800;
  letter-spacing:-.055em;
  line-height:1.06;
  font-size:clamp(1.85rem,2.95vw,2.8rem);
}
.card-c p,.card-c a{font-family:var(--calm);font-weight:500;}
.card-c .choice-topline span,.card-c .choice-topline b{font-family:var(--paperwork-mono);font-size:.68rem;letter-spacing:.055em;}

/* Detail sections: only A keeps heavy trade signage. B becomes job-card. C becomes proof-led. */
.detail-copy h2{font-size:clamp(2rem,3.55vw,3.65rem);}
.detail-copy .eyebrow{font-weight:700;}
.feature-list{gap:10px;}
.feature-list li{font-size:.98rem;line-height:1.5;font-weight:550;}

.choice-a .detail-copy h2{
  font-family:Oswald,sans-serif;
  text-transform:uppercase;
  font-weight:700;
  letter-spacing:-.03em;
  line-height:1;
}
.choice-a .lede-dark{font-family:var(--steady);font-weight:500;}
.choice-a .feature-list li{font-family:var(--steady);font-weight:650;}

.choice-b .detail-copy h2{
  font-family:var(--paperwork);
  text-transform:none;
  font-weight:700;
  letter-spacing:-.055em;
  line-height:1.1;
  font-size:clamp(2rem,3.25vw,3.25rem);
}
.choice-b .eyebrow{font-family:var(--paperwork-mono);font-size:.72rem;letter-spacing:.075em;}
.choice-b .lede-dark,.choice-b .feature-list li{font-family:var(--paperwork);font-weight:500;}
.choice-b .feature-list li{border-radius:7px;background:rgba(255,255,255,.74);}

.choice-c .detail-copy h2{
  font-family:var(--calm);
  text-transform:none;
  font-weight:800;
  letter-spacing:-.06em;
  line-height:1.08;
  font-size:clamp(2rem,3.45vw,3.45rem);
}
.choice-c .eyebrow{font-family:var(--paperwork-mono);font-size:.72rem;letter-spacing:.08em;}
.choice-c .lede-dark,.choice-c .feature-list li{font-family:var(--calm);font-weight:500;}

/* Mini previews */
.preview-header{font-family:var(--steady);font-weight:700;}
.preview-header b{font-family:Barlow Condensed,sans-serif;font-size:1.04rem;letter-spacing:.04em;}
.van-preview h3{
  font-family:Oswald,sans-serif;
  text-transform:uppercase;
  font-weight:700;
  font-size:clamp(2.25rem,4.4vw,3.9rem);
  line-height:.98;
}
.preview-hero p:not(.mini-tag){font-family:var(--calm);font-weight:500;line-height:1.55;}
.preview-strip span{font-family:var(--paperwork-mono);font-size:.78rem;font-weight:700;letter-spacing:.04em;}

.job-preview h3{
  font-family:var(--paperwork);
  font-weight:700;
  font-size:clamp(1.9rem,3.55vw,3rem);
  letter-spacing:-.055em;
  line-height:1.1;
}
.job-checks span{font-family:var(--paperwork-mono);font-weight:600;font-size:.78rem;}
.job-form span{font-family:var(--paperwork);font-weight:500;}

.proof-top b{font-family:var(--paperwork-mono);font-size:.8rem;font-weight:700;letter-spacing:.08em;}
.proof-top span{font-family:var(--calm);font-size:.78rem;font-weight:700;}
.proof-preview blockquote{font-family:var(--calm);font-size:1.08rem;font-weight:500;line-height:1.45;}
.proof-preview button,.preview-hero button{font-family:var(--steady);font-weight:800;}

/* Table: less industrial shouting */
th{font-family:var(--paperwork-mono);font-size:.78rem;font-weight:700;letter-spacing:.07em;}
td{font-family:var(--calm);font-weight:500;line-height:1.55;}
td:first-child{font-family:var(--steady);font-weight:800;}

@media (max-width:560px){
  .hero h1{font-size:2.55rem;line-height:1.05;}
  .section-heading h2,.detail-copy h2{font-size:2.15rem;line-height:1.1;}
  .choice-card h3,.card-a h3,.card-b h3,.card-c h3{font-size:2rem;}
  .van-preview h3{font-size:2.35rem;}
  .job-preview h3{font-size:2rem;}
  .choice-card p{max-width:none;}
}