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Case study • Bournemouth & Dorset

How a clearer website and Google tidy-up helped Platinum Car Cleaning get 5 new enquiries in 2 weeks

A real example of what Bunny means by getting the basics right: clear services, mobile-friendly pages, reviews, local wording and an obvious way to enquire.

Mobile-friendly websiteService pagesReview linksGoogle basics
Real local result 5

new enquiries

in 2 weeks after the website and Google improvements.

Real result. Not a guarantee of future leads or Google rankings.

Why this case study is a little different: Platinum Car Cleaning is David’s own established local business. That made it the perfect proving ground for the simple website, review and Google techniques that later became part of Bunny Builds Websites.

The problem

A good local business was not being explained clearly enough online

Platinum already had years of experience and loyal customers, but the online setup needed to catch up with the real business.

  • Services needed clearer individual pages and wording.
  • Specialist work such as ceramic coating and paint correction needed room to breathe.
  • Customer reviews and trust proof needed to be easier to find.
  • The website needed a cleaner mobile enquiry journey.
  • The Google Business Profile and local-search foundations needed tidying up.
Before

Plenty of real-world proof. Not enough online clarity.

The aim was not to invent a new business. It was to make the existing strengths easier for customers — and Google — to understand.

What changed

Six practical improvements, not a giant marketing campaign

The work focused on the things a local customer actually needs to see before they make contact.

📱

Mobile-friendly rebuild

Cleaner pages and a much easier phone experience for customers browsing on the move.

🧽

Clearer service pages

Separate, understandable routes for maintenance cleaning, prestige work, ceramic coating and paint correction.

📍

Local wording

Sensible Bournemouth, Poole, Christchurch, Ferndown and Dorset context where it genuinely helped explain the service area.

⭐

Reviews made useful

Customer proof and review links became part of the website journey instead of being hidden away.

🔎

Google Business Profile tidy-up

Services, photos, business details and the wider local Google setup were reviewed and improved.

💬

Clear enquiry routes

Visitors could quickly understand what to do next instead of hunting around for a way to get in touch.

5new enquiriesin 2 weeks

The result

More people started making contact

The changes were followed by 5 new enquiries in 2 weeks.

That does not mean a website magically creates customers, and Bunny does not promise a set number of leads or a particular Google position. It does show what can happen when a good local business becomes easier to understand, trust and contact online.

Visit Platinum Car Cleaning

The lesson

Small local businesses do not always need complicated websites

They need the important questions answered quickly and clearly.

01What do you do?
02Where do you do it?
03Why should I trust you?
04What do customers say?
05How do I contact you?

Get those basics right, then give Google sensible information about the business. That is much closer to the Bunny approach than selling a scary “SEO package”.

Could your business use the same sort of tidy-up?

You do not need a giant website to make things clearer.

Tell Bunny what you do, where you work and what currently feels messy online. We can start with the sensible bits.

Bunny ready to launch a clear local business website